Digital Marketing Analytics Making Sense of Consumer Data in a Digital World, 2nd edition Chuck Hemann
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Resource Type: Test bank
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Digital Marketing Analytics Making Sense of Consumer Data in a Digital World, 2nd edition Chuck Hemann
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ISBN-100789759608
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ISBN-13978-0789759603Why hasn’t all that knowledge delivered a whopping aggressive benefit? Since you’ve barely begun to make use of it, that’s why! Excellent news: neither have your opponents. It’s onerous! However digital advertising and marketing analytics is 100% doable, it gives colossal alternatives, and all of the information is accessible to you. Chuck Hemann and Ken Burbary will allow you to chop the issue right down to dimension, resolve each piece of the puzzle, and combine a just about frictionless system for transferring from knowledge to choice, motion to outcomes! Scope it out, choose your instruments, study to pay attention, get the metrics proper, after which distill your digital knowledge for optimum worth for all the pieces from R&D to customer support to social media advertising and marketing!
- Prioritize―as a result of you possibly can’t measure and analyze all the pieces
- Use evaluation to craft experiences that profoundly replicate every buyer’s wants, expectations, and behaviors
- Measure actual digital media ROI: gross sales, leads, and buyer satisfaction
- Monitor the efficiency of all paid, earned, and owned digital channels
- Leverage digital knowledge approach past PR and advertising and marketing: for strategic planning, product improvement, and HR
- Begin optimizing digital content material in actual time
- Implement superior instruments, processes, and algorithms for precisely measuring affect
- Take advantage of of surveys, focus teams, and offline analysis synergies
- Focus new advertising and marketing investments the place they’ll ship essentially the most worth • Establish and perceive your most essential audiences throughout the digital ecosystem
“Chuck and Ken lead entrepreneurs clearly and effectively by way of the minefield of digital advertising and marketing measurement. And so they accomplish that with a lightness of contact and absence of jargon so uncommon in this overhyped, much-misunderstood ecosystem.”
― Sam Knowles, Founder & MD of Perception Brokers; creator of Narrative by Numbers: How one can Inform Highly effective & Purposeful Tales with Data
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