Discovering Public Relations An Introduction to Creative and Strategic Practices First Edition by Karen Freberg – TEST BANK
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Test Bank For Discovering Public Relations An Introduction to Creative and Strategic Practices First Edition by Karen Freberg
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ISBN-13978-1544355375
In order to better prepare students for the current workplace, Discovering Public Relations presents the field of PR in a practical, applicable, and hands-on manner. Author Karen Freberg uses social media, digital communication, innovation, and diversity as points of emphasis as she walks students through the development of modern PR techniques. Freberg demonstrates the students how to use, choose, and carry out evidence-based techniques to direct their strategic initiatives, realizing that innovation by itself cannot produce success. The book will equip today’s students with the skills necessary to become great PR professionals tomorrow by teaching them how to think creatively, create successfully, and use strategies for campaigns that are supported by research.
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