Essentials of Marketing Research A Hands-On Orientation 1st Edition Naresh K. Malhotra

Essentials of Marketing Research A Hands-On Orientation 1st Edition Naresh Okay. Malhotra

1. ISBN-10

   0137066732
2. ISBN-13

   978-0137066735
3. An interesting, do-it-yourself method to advertising and marketing analysis

   Essentials of Marketing Research: A Hands-On Orientation presents a concise overview of advertising and marketing analysis through a do-it-yourself method that engages college students. Constructing on the inspiration of his profitable earlier titles– Fundamental Marketing Research: Integration of Social Media and Marketing Research: An Utilized Orientation–creator Naresh Malhotra covers ideas at an elementary degree, deemphasizing statistics and formulation. Delicate to the wants of at the moment’s undergraduates, Malhotra integrates on-line and social media content material, and gives present, up to date examples that floor course materials in the true world.

   This textual content gives a greater instructing and studying expertise–for you and your college students. It can enable you to to:
   •Give college students a framework for understanding:A clear framework helps college students grasp advertising and marketing analysis ideas, in addition to the connection between advertising and marketing analysis and administration.
   •Emphasize sensible purposes:A do-it-yourself method and detailed real-world instances let college students see how advertising and marketing analysis is definitely performed.
   •Foster curiosity by up to date content material:Present examples and an emphasis on on-line market analysis and social media helps college students perceive the relevance of course materials.
   •Allow scholar success through studying aids:Varied instruments, all through the textual content and on the finish of every chapter, help college students as they be taught and evaluation.