Global Writing for Public Relations Connecting in English with Stakeholders and Publics Worldwide 1st Edition by Arhlene A. Flowers
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- ISBN-10 : 0415748844
- ISBN-13 : 978-0415748841
Global Writing for Public Relations: Connecting in English with Stakeholders and Publics Worldwide supplies a number of sources to assist college students and public relations practitioners be taught finest practices for writing in English to speak and join with a worldwide market. Writer Arhlene Flowers has created a brand new strategy on writing for public relations by combining intercultural communication, worldwide public relations, and efficient public relations writing strategies.
Global Writing for Public Relations gives the next options:
- Perception into the evolution of English-language communication in enterprise and public relations, in addition to theoretical and political debates on international English and globalization;
- An understanding of each a worldwide thematic and personalized native strategy in creating public relations campaigns and written supplies;
- Strategic questions to assist writers develop important considering abilities and perceive the best way to create significant communications supplies for particular audiences;
- Storytelling abilities that assist writers craft compelling content material;
- Actual-world international examples from various industries that illustrate artistic options;
- Step-by-step steerage on writing public relations supplies with easy-to-follow templates to succeed in conventional and on-line media, customers, and companies;
- Self-evaluation and artistic considering workouts to enhance cultural literacy, grammar, punctuation, and modifying abilities for enhanced readability; and
- Supplemental on-line sources for educators and college students.
English is the go-to enterprise language the world over, and this e-book combines the creator’s expertise coaching college students and seasoned professionals in crafting public relations supplies that resonate with international English-language audiences. It would assist public relations college students and practitioners grow to be proficient and subtle writers with the power to attach with various audiences worldwide.
Concerning the Writer
Arhlene A. Flowers is affiliate professor of Built-in Advertising and marketing Communications in the Division of Strategic Communication on the Park College of Communications at Ithaca Faculty in Ithaca, New York. Previous to becoming a member of Ithaca Faculty in 2006, she held senior administration positions at main international public relations businesses headquartered in New York Metropolis, and she served as company public relations director worldwide for a publicly held multinational firm primarily based in Toronto. She has dealt with a variety of public and personal corporations, nonprofits, and authorities organizations, the place she performed enterprise on all continents besides for Antarctica. She additionally managed inner public relations workers and public relations businesses in a number of international locations, the place she discovered the best way to apply a “glocal” strategy, mixing the worldwide mission of the organizations with the particular wants of the native markets. Her background spans all parts of public relations writing for inner and exterior audiences, reaching the media, customers, special-interest teams, companies, and shareholders in North America and worldwide markets. Born in Hawaii, she holds a BA from New York College and an MPS from the New College for Social Analysis in New York Metropolis.
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