Health Communication Strategies and Skills for a New Era First Edition Claudia Parvanta
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- ISBN-10 : 9781284065879
- ISBN-13 : 978-1284065879
Designed for undergraduate instruction throughout a vary of majors or concentrations in well being science, well being schooling, public well being, and well being administration, in addition to scientific well being disciplines together with nursing, allied well being, and well being professions, this new first version will introduce your college students to the fundamentals of well being communication. Health Communication: Strategies and Skills for a New Era supplies a sensible course of mannequin for growing a well being communication intervention. The guide additionally explores publicity to media and the way it shapes our conceptions of well being and sickness. Utilizing a community-based well being communication strategy, the guide covers a broad base of knowledge from communication and well being conduct concept, community-based program planning, and social advertising constructs to supply college students with the keys to develop efficient and culturally acceptable well being communication. Key Options: – Explores media representations and consumption of well being data and audiences outlined by demographic and cultural components – Provides examples and options which can be geared to smaller scale initiatives, (e.g., college based mostly, neighborhood based mostly, and well being middle based mostly initiatives) – Presents present, sensible strategies for the usage of digital and interactive media in well being communication interventions – Contains protection of well being disparities, ladies’s well being, and well being literacy – Covers worksite well being, college well being, and healthcare―representing key industries the place well being communication abilities are in demand.
In regards to the Writer
Dr. Sarah Bauerle Bassis Affiliate Professor within the School of Public Health at Temple College. She can be the director of the Threat Communication Laboratory at Temple. Her analysis focuses on well being and threat communication and how public well being messages are crafted for numerous audiences to reinforce decision-making. She has superior the sphere of well being communication by making use of industrial advertising methods to the event and testing of messages or interventions. Utilizing perceptual mapping and vector modeling strategies, Dr. Bass has proven how 3-D imaging can improve message improvement and tailor it for particular conduct or angle limitations and making use of findings to interventions utilizing mHealth, the Web and Internet 2.0 purposes. Dr. Bass can be using psycho-marketing strategies to evaluate emotional and physiological response to and processing of well being messages via visible, graphic, Internet or textual message parts utilizing eye monitoring,pupilometer, EKG and pores and skin conductance measures. She is at present the co-Principal Investigator for a research on growing a tailor-made cell software choice support for African American most cancers sufferers on scientific trial participation, and Principal Investigator for two grants on figuring out limitations to HCV remedy initiation in lively and recovering drug customers. Different analysis consists of smallpox vaccination perceptions, HIV+ affected person perceptions of scientific analysis, and HIV care suppliers’ perceptions of their sufferers, amongst others. Dr. Bass has gained the prestigiousGreat Teacheraward (2012), the very best instructing honor at Temple College, in addition to theLindbackaward for excellence in instructing (2007), and the Excellence in Teachingaward (2006) from the School.