International Business 3rd Edition by Oded Shenkar
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ISBN-10 : 0415817137
- ISBN-13 : 978-0415817134
The third version of International Business provides an action-focused, sensible method to the subject, serving to college students perceive the worldwide enterprise atmosphere and its repercussions for executives. The ebook supplies thorough protection of the sector, delving into basic ideas and principle; the cultural, political, and financial atmosphere; worldwide enterprise methods; and even purposeful administration areas.
Extra complete than competing books, International Business contains:
- Strengthened, expanded international instances, examples, and ‘trade’ and ‘nation’ mini-cases that give college students sensible perception into the methods firms really behave inside a aggressive, international atmosphere
- Up to date protection of key traits that affect how worldwide enterprise capabilities, together with the drivers of globalization, e-commerce and the affect of the Web, and worldwide entrepreneurship
- New materials on know-how points, the affect of the monetary disaster, and issues within the EU
- Expanded dialogue of the talents and methods college students want to reach right now’s worldwide enterprise atmosphere, together with dynamic capabilities, overseas direct funding, and market entry methods
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