Internet Marketing Integrating Online and Offline Strategies 3rd Edition By Robeerts And Zahay – Test Bank

Internet Marketing Integrating Online and Offline Strategies 3rd Edition By Robeerts And Zahay – Test Bank

ISBN-10:1133625908 , ISBN-13:978-978-1133625902

Chapter 9: Social Media Marketing
MULTIPLE CHOICE

Present social networks are:
a. solely for buyers.

b. utilized by every buyers and enterprise people.

c. experiencing slowing progress.

ANS: B REF: pp. 222, 223

It may be essential for entrepreneurs to “observe the eyeballs” because of:
a. entrepreneurs need their content material materials to be positioned in media that prospects frequent.

b. advertisers are looking out for media that attain aim markets.

c. every of the above.

ANS: C REF: p. 223

Social media promoting and advertising and marketing campaigns:
a. can be designed to go viral.

b. should be developed with a specific aim market in ideas.

c. are unattainable to measure.

ANS: B REF: p. 224, 225

We’re in a position to solely identify it “social media promoting and advertising and marketing” if:
a. it leads to reaching enterprise and promoting and advertising and marketing targets.

b. prospects actively share the content material materials.

c. it brings in a number of Fb followers and Twitter followers.

ANS: A REF: p. 226

All entrepreneurs should:
a. have a Fb internet web page.

b. actively take into consideration the utilization of social media of their promoting and advertising and marketing purposes.

c. change to solely promoting and advertising and marketing on social media.

ANS: B REF: p. 226

Among the many many causes entrepreneurs like SMM are:
a. it’s going to most likely end in lowered promoting and advertising and marketing payments.

b. it’s going to most likely help generate publicity for the enterprise.

c. every of the above.

ANS: C REF: p. 227

B2B entrepreneurs like SMM because of:
a. it helps generate extreme-top quality product sales leads.

b. it takes place on non-public, proprietary networks.

c. neither of the above.

ANS: A REF: p. 227

Marketing effectiveness and ease of use of social platforms tends to be:
a. negatively related to 1 one different.

b. positively related to 1 one different.

c. there is no such thing as a such factor as a relationship between effectiveness and ease of use.

ANS: A REF: p. 228

Small corporations uncover SMM:
a. too robust and sophisticated to utilize.

b. helps generate publicity and product sales.

c. ineffective in rising product sales.

ANS: B REF: p. 229

Inside corporations, SMM strategies could be utilized to:
a. make clear firm insurance coverage insurance policies.

b. it has no inside use.

c. improve engagement with workers.

ANS: C REF: p. 230

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