Introduction to Public Relations Strategic, Digital, and Socially Responsible Communication Second Edition by Janis Teruggi Page – Test Bank

Test Bank For Introduction to Public Relations Strategic, Digital, and Socially Responsible Communication Second Edition by Janis Teruggi Page

1. ISBN-13

   978-1544392004

A thorough introduction to the field of public relations (PR) with an emphasis on new media and social responsibility is provided in Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication. Understanding that the changes in business, technology, and culture call for a new strategy, authors Janis Teruggi Page and Lawrence J. Parnell teach students how contemporary PR pros use cutting-edge tools to craft messages that are compelling while adhering to established industry standards. In order to counterbalance this method, the writers emphasize the importance of comprehending communication theory, history, process, and practice, as well as how these ideas can be used in strategic PR planning. Completely revised and updated, the Second Edition includes chapter-opening scenarios, cases, and profiles of both young and experienced practitioners along with advice on pursuing a profession.