Keith’s Radio Station Broadcast, Internet, and Satellite 9th Edition by John Allen Hendricks

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  Resource Type: Test bank

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Take a look at Financial institution For Keith’s Radio Station Broadcast, Web, and Satellite 9th Edition by John Allen Hendricks

  • ISBN-10 ‏ : ‎ 0240821165
  • ISBN-13 ‏ : ‎ 978-0240821160

Keith’s Radio Station presents a concise and insightful information to all features of radio operations, explaining the capabilities carried out inside each professionally managed station. Now in its ninth version, this e-book continues its lengthy custom of guiding readers to a stable understanding of who does what, when, and why.

 

This re-creation explains what “radio” in America has been, the place it’s right this moment, and the place it’s going. Overlaying the fundamentals of how programming is produced, financed and delivered throughout a spectrum of applied sciences, together with the latest technological tendencies equivalent to streaming and podcasting, satellite tv for pc, and HD Radio, John Allen Hendricks and Bruce Mims argue that the way forward for radio stays vibrant and sturdy because it continues to evolve with rising applied sciences.

 

New to this version:

 

  • New and up to date essays from trade leaders discussing how radio is evolving in an period of quickly altering expertise
  • A radical examination of Web radio, on-line music companies, and cell listening gadgets
  • An evaluation of how new applied sciences have fragmented the promoting greenback
  • A dialogue of station web site content material and promotional utilization of social media
  • A revised examination of technologically superior methods utilized in visitors and billing departments

Concerning the Creator

John Allen Hendricks (Ph.D., College of Southern Mississippi) has almost twenty years of expertise as an digital media educator. He at the moment serves as Chair of the Division of Mass Communication and holds the rank of Professor at Stephen F. Austin State College, in Nacogdoches, Texas. He’s the creator/editor of eight books together with The Palgrave Handbook of World Radio. Dr. Hendricks has expertise in each industrial and noncommercial radio.

Bruce Mims (Ph.D., College of Southern Mississippi) started his profession as an digital media educator in 1977. He at the moment holds the rank of Professor at Southeast Missouri State College in Cape Girardeau, Missouri. Dr. Mims started his industrial radio broadcasting profession in 1971 and transitioned to public radio broadcasting seven years later. Since 1989 he has served as College Advisor to the coed radio station licensed to Southeast.

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Keith’s Radio Station Broadcast, Internet, and Satellite 9th Edition by John Allen Hendricks
Keith’s Radio Station Broadcast, Internet, and Satellite 9th Edition by John Allen Hendricks

$24.97

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