Marketing, 14th edition Gary Armstrong 2019 – TESTBANK

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  Resource Type: Test bank

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Test Bank For Marketing, 14th edition Gary Armstrong 2019





This is the eBook version of the printed book; it might not contain any print supplements, media, or internet access codes that would have been included with the bound book’s packaging.
An entertaining and useful introduction to marketing

Marketing: An Introduction teaches students how to create and capture consumer value, which is the foundation of successful marketing techniques. Students will have a deeper understanding of fundamental marketing concepts, strategies, and practices after reading The 14th Edition, which takes into account the significant trends and evolving dynamics that effect marketing in this digital age of customer value, engagement, and connections. Students can apply marketing ideas to actual company circumstances through updated company cases, highlights from Marketing at Work, and new end-of-chapter exercises.

About the Author

Gary Armstrong is Crist W. Blackwell Distinguished Professor Emeritus in the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. He holds undergraduate and master’s degrees in business from Wayne State University in Detroit, and he received his PhD in marketing from Northwestern University. Dr. Armstrong has contributed numerous articles to leading business journals. As a consultant and researcher, he has worked with many companies on marketing research, sales management, and marketing strategy.

But Professor Armstrong’s first love has always been teaching. His long-held Blackwell Distinguished Professorship is the only permanent endowed professorship for distinguished undergraduate teaching at the University of North Carolina at Chapel Hill. He has been very active in the teaching and administration of Kenan-Flagler’s undergraduate program. His administrative posts have included Chair of Marketing, Associate Director of the Undergraduate Business Program, Director of the Business Honors Program, and many others. Through the years, he has worked closely with business student groups and has received several UNC campuswide and Business School teaching awards. He is the only repeat recipient of the school’s highly regarded Award for Excellence in Undergraduate Teaching, which he received three times. Most recently, Professor Armstrong received the UNC Board of Governors Award for Excellence in Teaching, the highest teaching honor bestowed by the 16-campus University of North Carolina system.

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Marketing, 14th edition Gary Armstrong 2019 – TESTBANK
Marketing, 14th edition Gary Armstrong 2019 – TESTBANK

Original price was: $49.00.Current price is: $39.99.

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