Marketing An Introduction, 15th edition Gary Armstrong

Take a look at financial institution for Marketing An Introduction, 15th edition Gary Armstrong

1. ISBN-10

   1292433108
2. ISBN-13

   978-1292433103

For coursesin advertising.

reveals college students how creating and capturing buyer worth driveseffective advertising methods.

The 15th Edition reflectsthe main tendencies and shifting forces that influence advertising on this digital ageof buyer worth, engagement and relationships. This in flip leaves studentswith a richer understanding of fundamental advertising ideas, methods andpractices. By way of up to date chapter-opening vignettes, Marketing at Workhighlights, firm circumstances and end-of-chapter workout routines, college students get amplepractice making use of advertising ideas to real-world firm eventualities.