Marketing An Introduction, Global Edition, 15th edition Gary Armstrong 2022 – TESTBANK

Test Bank For Marketing An Introduction, Global Edition, 15th edition Gary Armstrong 2022

1. ISBN-10

   1292433108
2. ISBN-13

   978-1292433103

demonstrates to students how good marketing strategies are driven by the creation and capture of customer value.

The significant developments and evolving dynamics that affect marketing in this digital era of customer value, engagement, and connections are reflected in the 15th Edition. Students thus have a deeper comprehension of fundamental marketing ideas, tactics, and procedures. Students have plenty of practice applying marketing ideas to actual company scenarios through new chapter-opening vignettes, Marketing at Work highlights, company cases, and end-of-chapter exercises.