Marketing for Hospitality and Tourism, Global Edition, 8th edition Philip Kotler 2021 – TESTBANK
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Test Bank For Marketing for Hospitality and Tourism, Global Edition, 8th edition Philip Kotler 2021
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ISBN-101292363517
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ISBN-13978-1292363516
Promotion of Tourism and Hospitality, For courses in hotel marketing, 8e is the authoritative resource.With an integrative approach, each hospitality department and its function within the marketing mechanism is examined in this highly graphic, four-color book that covers hospitality marketing from a team viewpoint. These internationally acclaimed authors are well-known as top marketing lecturers, and their internationally best-selling book is the one that is most frequently used for the course. This edition features fresh coverage of social media, a discussion of current industry trends, and practical application tasks. It was developed with considerable feedback from professors and students.
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