Marketing for Tourism, Hospitality & Events A Global & Digital Approach by Simon Hudson

Marketing for Tourism, Hospitality & Events A Global & Digital Approach by Simon Hudson

1. ISBN-10

   1473926645
2. ISBN-13

   978-1473926646

   Framed inside fundamental advertising ideas, Marketing for Tourism, Hospitality & Events highlights the worldwide shift in tourism demographics immediately, inserting a selected emphasis on the position of digital know-how and its affect on journey services and products.

   Masking developments throughout a broad vary of subjects comparable to up to date tourism advertising, understanding immediately′s shopper, and the significance of public relations and private promoting, key business modifications are captured all through the textual content. “Classes from a Marketing Guru” characteristic private insights from actual world practitioners, and “Digital Spotlights” spotlight the methods by which social media and the Web have remodeled tourism, hospitality, and occasions the world over.

   These options are additional enhanced by “Marketing in Motion” case-studies in every chapter that spotlight the worldwide realities of tourism, hospitality, and occasions advertising in apply. These embrace:

   • Religious Tourism in Tamil Nadu, India
   • Social media listening at Marriott’s headquarters in Hong Kong
   • The Deer Hunt Competition in Winneba, Ghana
   • Music-themed lodges in Prague, Amsterdam, Berlin and Mexico
   • The promotion of Hawaii by means of movie and tv
   • Darkish Tourism in Vietnam

   The e-book is complimented by a companion web site that includes a spread of instruments and assets for lecturers and college students, together with PowerPoint slides, an teacher handbook, a check financial institution of a number of selection questions, and author-curated video hyperlinks to make the examples in every chapter come to life.