Marketing Real People, Real Choices, Global Edition, 11th edition Michael R. Solomon 2022 – TESTBANK

Test Bank For Marketing Real People, Real Choices, Global Edition, 11th edition Michael R. Solomon 2022

1. ISBN-13: 9780136827757

The only book that introduces marketing from the viewpoint of actual individuals who make actual marketing decisions at top firms on a daily basis is Marketing: Real individuals, Real Choices. This accessible and up-to-date guide demonstrates how marketing ideas are put into practice and the effects they can have on a business.

The 11th Edition maintains its focus on the essential topics that all marketers should be aware of while incorporating fresh data, examples, and evaluations. Value, analytics, metrics, and ethical and sustainable marketing are a few of them. It also underscores the significance of personal branding and shows how the ideas you acquire in class translate directly into your own marketing strategy. By using this text, you’ll be well-prepared to grasp marketing through decision-making and adopt an active approach.