Marketing Research An Applied Orientation, Global Edition, 7th edition Naresh K. Malhotra 2019 – TESTBANK

Test Bank For Marketing Research An Applied Orientation, Global Edition, 7th edition Naresh K. Malhotra 2019

1. ISBN-10

   1292265639
2. ISBN-13

   978-1292265636

A text on practical and applied marketing research

Marketing Research: An Applied Orientation demonstrates the relationship between decisions made in marketing management and marketing research through a hands-on, do-it-yourself method. This book highlights both qualitative and quantitative research techniques using a realistic six-step framework for marketing research and a range of marketing firms. With consideration for the needs of the user, the 7th Edition offers relevant, up-to-date, and illustrative content. Students studying marketing research also receive the most comprehensive assistance available in this field, with a focus on specific instructions on how to operate the SAS and SPSS software.