Marketing Research, Global Edition, 9th edition Alvin C. Burns 2020 – TESTBANK

Test Bank For Marketing Research, Global Edition, 9th edition Alvin C. Burns 2020

1. ISBN-10

   129231804X
2. ISBN-13

   978-1292318042

for international marketing courses.Students can rent the bound textbook with this ISBN by contacting their local bookstore. A theoretical framework and overview of the topic of marketing researchMarketing Research covers the fundamental statistical tools required to assess market data, with a focus on the practical application of these techniques. The 9th Edition has been revised to include the most up-to-date information on the trends influencing marketing research, such as the increasing use of infographics, the clear move toward mobile marketing research, and the influence of big data. Students can better connect the text’s content to their future occupations and the actual world by means of an updated and integrated case study.