Marketing Strategy & Management by Diane M. Phillips – TEST BANK

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  Resource Type: Test bank

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Test Bank For Marketing Strategy & Management by Diane M. Phillips


Students who enroll in Marketing Strategy & Management receive a comprehensive, step-by-step investigation and foundation in marketing strategy principles, procedures, and models. The following subjects are covered: strategy monitoring and reporting; decision-making; the marketing mix; customer relationship management; marketing planning, research, and analysis; and the critical role of leadership.

The book adopts a global viewpoint that emphasizes customer satisfaction and sustainability. Features like executive insights, perplexing errors, and others provide interest and depth. Airbnb, Coca-Cola, Domino’s Pizza, KFC, K-pop, L’Oréal, and Starbucks are a few examples. This book also offers 14 case studies on a variety of businesses, from PEZ Candies to the Sydney Opera House, together with thorough teaching notes and answers to case questions, for a deeper application and experience with strategic decision-making.

About the Author

Diane M. Phillips, Ph.D. is a professor of marketing at Saint Joseph’s University in Philadelphia, USA. Dr. Phillips is also a Guest Professor at the Institute for Retail Management at the University of St. Gallen, Switzerland. She received her M.S. in marketing from Texas A&M University and her Ph.D. in marketing from Penn State University. Dr. Phillips has spent more than two decades teaching at the undergraduate, graduate, and executive levels. Much of her research focuses on the issue of consumer behavior, strategy, and sustainability. Her research has been published in a variety of international publications and she is a frequent speaker at international conferences, civic organizations, businesses, and universities on the topic of marketing strategy and climate change. Dr. Phillips has also traveled broadly, meeting with marketing executives in a wide variety of industries to discuss the real-life challenges that they face in the dynamic, ever-changing global marketplace. Dr. Phillips taps into these three critical experiences – teaching, sustainability, and real-world marketing applications – to create this book, Marketing Strategy & Management.

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Marketing Strategy & Management by Diane M. Phillips – TEST BANK
Marketing Strategy & Management by Diane M. Phillips – TEST BANK

Original price was: $49.00.Current price is: $39.99.

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