Media Management and Artificial Intelligence 1st Edition by Alex Connock
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- ISBN-10 : 1032100958
- ISBN-13 : 978-1032100951
This cutting-edge textbook examines modern media enterprise fashions within the context of Artificial Intelligence (AI) and digital transformation. AI has dramatically impacted media manufacturing and distribution, from suggestion engines to artificial people, from video-to-text instruments to pure language fashions. “AI is admittedly the change agent of the media business,” answered a pure language technology mannequin when AI was ‘requested’ concerning the topic of this e book. “It can open unimaginable alternatives.” This e book seeks to discover them.
The media is examined by means of 4 sections. ‘Rules’ maps enterprise fashions and the important thing instruments of AI. ‘Platforms’ covers distribution channels in Video games, Streamers, Social Networks, Broadcast and Digital Publishing. ‘Producers’ covers the engines of content-making, together with Scripted, Leisure, Factual, Content material Advertising, Creators and Music. Lastly, ‘Pioneers’ covers rising sectors of Podcasting, Esports, the Metaverse and different AI-driven developments. Then in every chapter, a normal worth creation mannequin is utilized, mapping a single sector by means of growth, manufacturing, distribution and monetisation.
Various case research are analysed from India, Nigeria, South Korea, South Africa, France, the Netherlands, the US, the UK, Denmark and China – round artistic entrepreneurship, income fashions, revenue drivers, rights and rising AI instruments. Questions are offered for every case, while chapter summaries cement studying.
Utilized and technology-focused, this textual content gives core studying for superior undergraduate and postgraduates learning Media Management – or the connection between Leisure, Media and Expertise. On-line sources embrace chapter-by-chapter PowerPoint slides and an Teacher’s Guide with additional workout routines and case research.
Concerning the Creator
Dr Alex Connock is Fellow on the Mentioned Enterprise Faculty, College of Oxford, the place he teaches Media and Advertising at BA, MBA and Govt ranges, and is co-director of the postgraduate course in Artificial Intelligence for Enterprise. He’s additionally a Lecturer at St Hugh’s Faculty, Oxford, instructing Normal Management.
In the meantime on the UK’s Nationwide Movie & Tv Faculty he’s Head of Division in Artistic Enterprise. At Exeter College, he’s Professor in Observe, instructing programs together with Digital Advertising and Media and the Metaverse. He has levels from Oxford College, Columbia College, Salford College and INSEAD.
Previous to returning to academia, Alex labored within the media for 25 years within the UK, US and Europe, beginning or working a number of companies in TV manufacturing, digital/social content material advertising and marketing, journal and promoting.
He’s Vice Chair of UNICEF UK and a board director of the Halle Orchestra. He has six instances been shortlisted in Entrepreneur of the Yr awards within the UK.
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