Media Today An Introduction to Mass Communication 4th Edition by Joseph Turow

Media Today, Fourth Edition is constructed round 4 key ideas:

* A media techniques apporach permits college students to perceive the interconnected cultural, political, and financial foreces that form media they encounter day by day.

* Distinctive insights into media developments give college students an insider’s perspective on how media industries are responding to modifications from globalization to social networking.

* Concentrate on digital convergence reveals in every chapter how digital media is remodeling conventional mass media equivalent to newspapers, magazines, and tv.

* A media literacy objective encourages and builds crucial abilities to make college students extra knowledgeable and engaged residents in our media-driven society.

Utterly revised with up to date examples, new case research, and new on-line video assets, the 4th version of Media Today connects the most recent developments, debates, and applied sciences to the historical past of media, highlighting the impression and which means of at present’s modifications to the media panorama, particularly how conventional industries have blurred along with digital convergence. This ebook makes use of a media techniques method to look carefully on the manufacturing, distribution, and exhibition of media, from Hollywood movies to Fb, giving college students an insider’s perspective on how media industries function. Exploring media by means of the cultural, political, and financial forces that form them, Media Today builds media literacy to make college students extra knowledgeable shoppers and extra engaged residents.