Persuasion Theory and Research Third Edition by Daniel J. O’Keefe – TEST BANK
Original price was: $49.00.$39.99Current price is: $39.99.
Format: Downloadable ZIP File
Resource Type: Test bank
Duration: Unlimited downloads
Delivery: Instant Download
Test Bank For Persuasion Theory and Research Third Edition by Daniel J. O’Keefe
-
ISBN-13978-1452276670
A thorough summary of social science theory and research on persuasion may be found in Persuasion: Theory and Research, Third Edition. The Third Edition has been completely updated to take into account advancements in persuasion studies, and it is written in an understandable and straightforward manner that does not require any particular technical expertise in research methodologies. Your students will be exposed to the most recent research on persuasion in an understandable and direct way thanks to two new chapters on social judgment theory and stage models, updated discussions of topics like reactance and the use of narratives as persuasive tools, and updated treatments of the theories of reasoned action and planned behavior. Author Daniel J. O’Keefe has focused especially on the significance of adjusting (tailoring) communications to audiences in this version in order to maximize persuasiveness. Every chapter includes
About the Author
Daniel J. O’Keefe is the Owen L. Coon Professor in the Department of Communication Studies at Northwestern University. He received his Ph.D. from the University of Illinois at Urbana-Champaign and has been a faculty member at the University of Michigan, Pennsylvania State University, and the University of Illinois. He has received the National Communication Association’s Charles Woolbert Research Award, its Golden Anniversary Monograph Award, its Rhetorical and Communication Theory Division Distinguished Scholar Award, and its Health Communication Division Article of the Year Award, the International Communication Association’s Best Article Award and its Division 1 John E. Hunter Meta-Analysis Award, the International Society for the Study of Argumentation’s Distinguished Research Award, the American Forensic Association’s Daniel Rohrer Memorial Research Award, and teaching awards from Northwestern University, the University of Illinois, and the Central States Communication Association.
User Reviews
Be the first to review “Persuasion Theory and Research Third Edition by Daniel J. O’Keefe – TEST BANK”
Original price was: $49.00.$39.99Current price is: $39.99.
There are no reviews yet.