Public Relations Strategies and Tactics 11th Edition Dennis L. Wilcox
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- ISBN-10 : 9780205960644
- ISBN-13 : 978-0205960644
Clearly explains the fundamental ideas, methods, and techniques of as we speak’s public relations observe
Public Relations: Strategies and Tactics makes use of real-world case research and examples to elucidate the fundamental ideas and principle behind trendy public relations observe. This complete textual content is grounded in scholarship and contains references to landmark research and time-honored public relations methods. The writing is geared to undergraduates, and many colourful charts and images are used to reinforce main ideas.
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