Sales Management Analysis and Decision Making 10th Edition

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  • ISBN-10 ‏ : ‎ 0367252732
  • ISBN-13 ‏ : ‎ 978-0367252731

This tenth version of Sales Management continues the custom of mixing the latest gross sales administration analysis with the real-life “greatest practices” of main gross sales organizations. The authors train gross sales administration programs, and work together with gross sales managers and gross sales administration professors frequently. Their textual content focuses on the significance of using completely different gross sales methods for various buyer teams, in addition to integrating company, enterprise, advertising, and gross sales methods. Sales Management contains protection of the present developments and points in gross sales administration, together with quite a few real-world examples from the up to date enterprise world which might be used all through the textual content to light up chapter discussions.

Key modifications on this version embrace:

  • Updates in every chapter to replicate the most recent gross sales administration analysis, and main gross sales administration developments and practices;
  • Revised end-of-chapter circumstances;
  • Revised moral dilemma packing containers;
  • All new chapter opening vignettes about well-known firms that illustrate key matters from that chapter; and
  • New or up to date feedback from gross sales managers in “Sales Management within the twenty first Century” packing containers.

Concerning the Writer

Thomas N. Ingram is a Division Chair Emeritus and Professor of Advertising Emeritus at Colorado State College, USA.

Raymond W. (Buddy) LaForge is the Brown-Forman Professor of Advertising Emeritus at College of Louisville, USA.

Ramon A. Avila is the George and Frances Ball Distinguished Professor of Advertising and the founding director of the Heart for Skilled Promoting at Ball State College, USA.

Charles H. Schwepker, Jr. is the Randall and Kelly Harbert Distinguished Advertising Professor at College of Central Missouri, USA.

Michael R. Williams is the American Floral Companies Chair in Advertising and is Professor of Advertising and Affiliate Dean for Educational Affairs at Oklahoma Metropolis College, USA.

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Sales Management Analysis and Decision Making 10th Edition
Sales Management Analysis and Decision Making 10th Edition

Original price was: $35.00.Current price is: $24.97.

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