Social Media for Strategic Communication Creative Strategies and Research-Based Applications Second Edition by Karen Freberg – TEST BANK
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Test Bank For Social Media for Strategic Communication Creative Strategies and Research-Based Applications Second Edition by Karen Freberg
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ISBN-101071826905
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ISBN-13978-1071826904
Strategic Communication using Social Media: Innovative Approaches and Evidence-Based Uses Students learn the techniques and ideas required to use social media in campaigns for persuasive communication in the Second Edition. Author Karen Freberg equips students for the real-world obstacles they’ll encounter in the workplace by fusing cutting edge research with hands-on, practical training. This book equips students with the necessary skills to modify their learning to new platforms and technologies that may surface in the future by emphasizing strategic thinking and awareness. Students who take a comprehensive approach to strategic communication—from marketing, PR, and advertising to non-profit advocacy—are equipped with a solid foundation of knowledge that will help them in any field they choose to pursue. The Second Edition includes more exercises and case studies, as well as expanded discussion of diversity and
About the Author
Karen Freberg (@kfreberg) is a Professor in Strategic Communications at the University of Louisville. Freberg is also the director of The Bird’s Nest, a student-run strategic communication agency at the University of Louisville. In 2019, Freberg received the honor of being named a visiting Adjunct Associate Professor in Creative Communication at the University of the Sunshine Coast.
Freberg is also a research consultant in social media and crisis communications and has worked with several organizations and agencies such as Kentucky Derby, Sun Tan City, GE Appliances, Korbel, Brown-Forman, Churchill Downs, Kentucky Derby, Facebook, Adobe, HubSpot, Chipotle, Firestorm Solutions, Hootsuite, The Breeders’ Cup, IMC Agency, DHS, CDC, and General Motors. This experience led her to be a 2015 Plank Center Fellow for General Motors (GM), where her responsibility was to work with the PR and social media teams, forming best practices and recommendations on social media measurement strategies and influencer marketing practices.
In addition, Freberg is an award-winning author and has written several books including The Roadmap in Teaching Social Media (Amazon, self-published), Digital Media Writing for Strategic Communication (TopHat with Emily Kinsky and Amber Hutchins), and Social Media for Strategic Communications: Creative Strategies and Research-Based applications (with SAGE, which was named 2020 NCA Public Relations Division’s Outstanding Textbook Award Winner). She’s published her second TopHat book with Kinsky titled Concepts in Social and Digital Communication.
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