International Marketing 17th Edition By Philip R – John L -Test Bank

Take a look at Bank For International Marketing 17th Edition By Philip R – John L

1. ISBN-10

   9780077842161
2. ISBN-13

   978-0077842161
3. Pioneers within the area, Cateora, Gilly, and Graham proceed to set the usual on this 17th version of International Marketing with their nicely-rounded perspective of worldwide markets that embody historical past, geography, language, and faith in addition to economics, which helps college students see the cultural and environmental uniqueness of any nation or area. Along with protection of expertise’s impression on the worldwide market enviornment, the 17th version of International Marketing options new matters that replicate latest adjustments in international markets, up to date instructing sources, and new studying instruments together with McGraw-Hill’s Join with its adaptive SmartBook that lets instructors assign textbook readings and incentivize college students’ engagement with course content material. Click on “Options” under for extra.