International Marketing and Export Management 7th Edition by Gerald Albaum – Test Bank

Test Bank For International Marketing and Export Management 7th Edition by Gerald Albaum

1. ISBN-10

   8131791181
2. ISBN-13

   978-8131791189
3. International Marketing and Export Management 7e provides an accessible and authoritative perspective on worldwide advertising and marketing with a robust export administration orientation, comprehensively describing the evolving aggressive panorama as created by technological advances and worldwide commerce patterns. The seventh version retains its clear and knowledgeable protection of the alternatives for corporations of all sizes and in all industries within the export of products, providers, mental property and enterprise fashions. Written in a no-nonsense fashion, the bookhas been up to date to supply essentially the most up-to-date dialogue of the literature within the space, in addition to new and participating instances and examples in each chapter.