Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition By Terence A. Shimp – Test Bank
Test Bank For Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition By Terence A. Shimp
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ISBN-101111580219
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ISBN-13978-1111580216Market-essential ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9th Edition discusses all factors of promoting communications, from time-honored methods to the newest developments inside the space. Delivering the fundamentals you need, the textual content material focuses on selling and promotion, along with planning, branding, media looking for, product sales, public relations, and quite extra. Rising topics get specific consideration on this model, much like the large recognition of social media retailers, on-line and digital practices, viral communications, and non-public selling, along with all of their outcomes on standard promoting. Revised to make ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9th Edition most likely essentially the most current I.M.C. e book accessible available on the market, chapters deal with ought to-know changes to environmental, regulatory, and ethical factors, along with Marcom insights, place-primarily based capabilities, privateness, worldwide promoting, and of course, memorable selling campaigns.PART I: THE PRACTICE AND ENVIRONMENT OF INTEGRATED MARKETING COMMUNICATIONS (I.M.C.).
1. An Overview of Integrated Marketing Communications.
2. Enhancing Mannequin Equity and Accountability.
3. Mannequin Adoption, Mannequin Naming and Psychological Property Factors.
4. Environmental, Regulatory and Ethical Factors.
PART II: FUNDAMENTAL I.M.C. PLANNING BACKGROUND AND DECISIONS.
5. Segmentation and Concentrating on in I.M.C.
6. The Communications Course of and Shopper Habits.
7. The Perform of Persuasion in I.M.C.
8. I.M.C. Objective Setting and Budgeting.
PART III: ADVERTISING MANAGEMENT AND NEW MEDIA CHOICES.
9. An Overview of Advertising Administration.
10. Environment friendly and Creative Advert Messages.
11. Endorsers and Message Appeals in Advertising.
12. Typical Advert Media.
13. On-line Advertising.
14. Social Media.
15. Direct Advertising and Other Media.
16. Media Planning and Analysis.
17. Measuring Advert Message Effectiveness.
PART IV: SALES PROMOTION MANAGEMENT.
18. Product sales Promotion Overview and the Perform of Commerce Promotion.
19. Shopper Product sales Promotion: Sampling and Couponing.
20. Shopper Product sales Promotion: Premiums and completely different Promotions.
PART V: OTHER I.M.C. TOOLS.
21. Public Relations, Buzz Marketing, and Sponsorships.
22. Packaging, POP Communications, and Signage.
23. Personal Selling.
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