Consumer Behavior 7th Edition By Wayne D. – Test Bank

Test Bank For Consumer Behavior 7th Edition By Wayne D

ISBN-10: 1305507274, ISBN-13: 9781305507272

Desk of Contents

Half I: AN INTRODUCTION TO CONSUMER BEHAVIOR.
1. Understanding Consumer Behavior.
Appendix: Growing Details about Consumer Behavior.
Half II: THE PSYCHOLOGICAL CORE.
2. Motivation, Means, and Alternative.
3. From Publicity to Comprehension.
4. Reminiscence and Information.
5. Attitudes Based mostly on Excessive Effort.
6. Attitudes Based mostly on Low Effort.
Half III: THE PROCESS OF MAKING DECISIONS.
7. Downside Recognition and Info Search.
8. Judgment and Determination Making Based mostly on Excessive Effort.
9. Judgment and Determination Making Based mostly on Low Effort.
10. Publish-Determination Processes.
Half IV: THE CONSUMER’S CULTURE.
11. Social Influences on Consumer Behavior.
12. Consumer Range.
13. Family and Social Class Influences.
14. Psychographics: Values, Character, and Life.
Half V: CONSUMER BEHAVIOR OUTCOMES AND ISSUES.
15. Improvements: Adoption, Resistance, Diffusion.
16. Symbolic Consumer Behavior.
17. Advertising, Ethics, and Social Accountability in At present’s Consumer Society.