Essentials of Marketing 16th Edition – Test Bank

Test Bank For Essentials of Marketing 16th Edition

• ISBN-10 ‏ : ‎ 126040532X
• ISBN-13 ‏ : ‎ 978-1260405323

Essentials of Marketing pioneered an progressive construction―utilizing the “4 Ps” framework first launched by Jerome McCarthy-with a managerial method. The 16th version continues to construct each the logic of the 4 Ps and its technique planning method to assist new developments within the subject. Essentials of Marketing prepares college students for achievement by instructing expertise by way of examples, explanations, frameworks, fashions, classification programs, instances, and sensible “how-to” strategies geared towards rising analytical talents and serving to college students determine easy methods to do a superior job of satisfying prospects. Particular matters like providers, worldwide advertising and marketing, massive information, social media, ethics, and extra are built-in all through the textual content. Further assets additional improve studying, together with new Marketing Analytics: Knowledge to Information workouts in Join, up to date and model new instances, and utterly up to date teacher dietary supplements.