Marketing Research 10th Edition By AAker Kumar Day And Leone – Test Bank

Test Bank For Marketing Research 10th Edition By AAker Kumar Day And Leone

1. ISBN-10

   9788126531189
2. ISBN-13

   978-8126531189

   Marketing Research [Hardcover]David A. Aaker (Creator) V. Kumar (Creator)George S. Day (Creator) Robert Leone (Creator)

   CHAPTER 11 Angle Measurement

   True- False

   1. Attitudes are psychological states in people who building the easiest way T
   they perceive their ambiance and knowledge the easiest way they reply to
   it.

   2. Certainly one of many causes for measuring attitudes as a substitute of conduct is T
   that attitudes are believed to be precursors of conduct.

   3. The three components of attitudes are the cognitive half, the F
   affective half, and the liking half.

   4. The cognitive a part of an perspective represents a person’s T
   particulars about an object.

   5. A similarity judgment belongs to the liking a part of an F
   perspective.

   6. The affective a part of an perspective summarizes a person’s basic T
   feelings in the direction of an object.

   7. The movement or intentions a part of an perspective refers to a T
   particular person’s expectations of future conduct in the direction of an object.

   8. The choice between fully completely different measurement scales, such as a result of the ordinal F
   or interval scale, depends on the non-public selection of the
   researcher. The interpretation of data from the numerous scales is
   the equivalent.

   9. The classification of respondents by marital standing is an occasion of F
   an ordinal scale.

   10. The one arithmetic operation {{that a}} researcher can do with a T
   nominal scale is a rely of the number of responses in each
   class.

   11. An ordinal scale is obtained by score objects with regard to some T
   frequent variable.

   12. The researcher who makes use of an ordinal scale can compute and interpret a F
   indicate score.

   13. The numbers used to rank objects on an interval scale characterize F
   unequal increments of the attributes being measured.

   14. A Fahrenheit temperature scale is an occasion of an interval scale. T

   15. Money is an occasion of a ratio-scaled variable. Zero represents none T
   of the variables, and $200 is twice as loads as $100.

   16. If a researcher should make comparisons of absolute magnitude, a T
   ratio scale have for use.

   17. With an interval scale, it is doable to say what variety of situations greater F
   or smaller one object is than one different.

   18. The itemized class scale is actually essentially the most broadly utilized by promoting and advertising T
   researchers.

   19. Normally, a “don’t know” class have to be provided at any time when T
   respondents might need insufficient experience to make a big
   judgment.