Modern Marketing Research Concepts Methods, and Cases 2nd Edition by Fred M. Feinberg – Test Bank

Test Bank For Modern Marketing Research Concepts Methods, and Cases 2nd Edition by Fred M. Feinberg

1. ISBN-10

   1133188966
2. ISBN-13

   978-1133188964

   Descriptive and analytical, MODERN MARKETING RESEARCH: CONCEPTS, METHODS, AND CASES, 2nd Edition is a whole introduction to the apply of selling evaluation. The e-book walks you via each step of the promoting evaluation course of, from problem design and data assortment to analyzing findings with statistical methods and getting ready the final word report. Making sense of superior promoting data, MODERN MARKETING RESEARCH: CONCEPTS, METHODS, AND CASES, 2nd Edition explains intimately the analytical and statistical approaches vital in promoting evaluation, along with regular multivariate methods like Problem, Cluster, and Conjoint Analyses, along with the most recent Hierarchical Bayes, Heterogeneity, and Sample Selection methods. Larger than three dozen in-textual content material circumstances highlight evaluation duties in enterprise and academic settings, whereas fairly a number of examples and explicit interviews with commerce consultants offer you an in-depth perspective of selling evaluation and its functions within the precise world.

   1. Objective and Technique of Marketing Research.
   2. Research Design and Data Sources.
   3. Measurement in Marketing Research.
   4. Causal Designs and Marketing Experiments.
   5. Data Assortment: Exploratory and Conclusive Research.
   6. Designing Surveys and Data Assortment Units.
   7. Sampling.
   8. Data Analysis and Statistical Methods: Univariate and Bivariate Analyses.
   9. Modeling Multivariate Relationships: A lot of Regression for Interval, Binary, and Nominal Dependent Variables.
   10. Problem, Cluster, Discriminant, and Latent Class Analyses.
   11. Conjoint Analysis and Multidimensional Scaling.
   12. Superior Issues, Research Frontiers, and Preparing the Final Report.