Strategic Management for Hospitality and Tourism, 2nd Edition (9780815393474)-Test Bank

Strategic Management for Hospitality and Tourism, 2nd Edition (9780815393474)

1. ISBN-10

   0815393474
2. ISBN-13

   978-0815393474Strategic Management for Hospitality and Tourism is a necessary textual content for each intermediate and superior learners aspiring to construct their information associated to the theories and views on the subject. The e-book offers vital and analytical insights on up to date theoretical fashions and administration practices whereas enhancing the educational course of by labored examples and circumstances utilized to the hospitality and tourism setting. This re-creation highlights the quickly altering socio-economic and political world panorama and addresses the cultural and socio-economic complexities of hospitality and tourism organizations within the new period. It has been absolutely up to date to incorporate:

    

   • A brand new chapter on finance, enterprise ethics, company social accountability, and management in addition to new content material on globalisation, expertise financial system, disaster administration, shopper energy, creating service high quality, innovation and implementation of rules.

    

   • New options to help understanding of the applying of idea, and spur vital pondering and choice making.

    

   • New worldwide case research with reflective questions all through the e-book from each SME’s and large-scale companies.

    

   • Up to date on-line assets together with PowerPoint displays, extra case research and workouts, and internet hyperlinks to help each educating and studying.

   Extremely illustrated and in full color design, this e-book is important studying for all future hospitality and tourism managers.