The Media Handbook, 7th Eidition-Test Bank

The Media Handbook, 7th Eidition

1. ISBN-10

   1138352640
2. ISBN-13

   978-1138352643

3. The Media Handbook offers a sensible introduction to the promoting, media planning, and shopping for processes. Emphasizing fundamental calculations and the sensible realities of providing options and evaluating the plan, this seventh version contains better protection of social media, shopping for automation, the continued digitization of media, and up to date statistics on media consumption. It covers excessive tv, programmatic TV, digital promoting, and the automation of shopping for throughout all media.

   Creator Helen Katz offers a continued concentrate on how planning and shopping for tie again to the strategic goals of the model and the shopper, preserving practitioners and college students updated with present trade examples and practices.

   The Companion Web site to the guide contains assets for each college students and instructors. For college students there are flashcards to check themselves on essential ideas, a listing of key media associations, a template flowchart and formulation. Instructors can discover lecture slides and pattern take a look at questions to help of their course preparation.