Hospitality Marketing Principles and Practices 4th Edition by Dogan Gursoy

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  Resource Type: Test bank

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  ISBN:1000624897

 ISBN-13:9781000624892

Hospitality Marketing is an introductory textbook which reveals readers methods to apply the rules of selling inside the hospitality business. The fourth version accommodates examples and case research exemplifying how concepts and ideas mentioned inside its chapters may be efficiently utilized to a real-life work state of affairs, with an emphasis all through on topical points akin to sustainable advertising and marketing, company social accountability and relationship advertising and marketing. It additionally describes the impression that the Web has had on each advertising and marketing and hospitality, utilizing a wide range of instruments together with a variety of Web studying actions. This fourth version has been up to date to incorporate: New content material on social media advertising and marketing, user-generated content material, group-buying behaviour, franchising, internationalization, non-predictable elements affecting gross sales and advertising and marketing akin to COVID-19, the position of selling in making a aggressive benefit and the position of occasions and experiences in advertising and marketing. New intensive exploration of the position of know-how in advertising and marketing together with using synthetic intelligence, service robots and the metaverse to develop and ship service and/or to measure buyer expertise.Up to date on-line assets together with a PowerPoint deck, a check financial institution of questions and added hyperlinks to YouTube and Instagram content material. New/up to date worldwide case research together with many extra from Asian and African locations.This e book is written particularly for college kids taking advertising and marketing modules inside hospitality programs and is a invaluable useful resource to advertise studying.

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Hospitality Marketing Principles and Practices 4th Edition by Dogan Gursoy
Hospitality Marketing Principles and Practices 4th Edition by Dogan Gursoy

$36.97

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