Lean, Ethical Business Communication Sundararajan Macdonald
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- ISBN-10 : 0199011214
- ISBN-13 : 978-0199011216
“Lean, Ethical Business Communication reveals how a concentrate on 5 key elements-strategy, content material, end result, presentation, and ethics-generates efficient enterprise communication. Utilizing a collection of immersive case research drawn from the fictional tech firm APPFORMS, the authors assist college students apply this five-point focus to the advanced communication challenges that they’re prone to encounter of their future careers, from employment communication to experiences, displays, social media, and extra. The textual content is full of fashions of enterprise communication, but additionally examines rhetorical technique all through, which extends college students’ abilities in assessing the viewers and choosing the right mode of supply for any communication scenario. Every chapter is supported by a wealth of end-of-chapter pedagogy, together with summaries, dialogue and important pondering questions, and writing recommendation, making Lean, Ethical Business Communication the perfect useful resource to assist college students develop into profitable, assured communicators.”
In regards to the Creator
Linda Macdonald is an assistant professor and director of the Worldwide Scholar Success Program on the Rowe College of Business, Dalhousie College.
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