Marketing for Tourism, Hospitality & Events A Global & Digital Approach Second Edition by Simon Hudson and Louise Hudson – TEST BANK
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Test Bank For Marketing for Tourism, Hospitality & Events A Global & Digital Approach Second Edition by Simon Hudson and Louise Hudson
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ISBN-13978-1529628081
With a heavy emphasis on the growing global and digital dimensions of these industries, this innovative and captivating student textbook—now in its second edition—offers crucial coverage of marketing fundamentals for the tourism, hospitality, and events industries.
The book has been revised to reflect the most recent advancements in research, practice, and industry developments. These include the long-lasting effects of COVID-19 on consumer behavior, which in turn affects the travel, hospitality, and events sectors. Additionally, the text discusses the increasing role of digitalization and the use of new technologies, like artificial intelligence and the metaverse, which are altering people’s perceptions of travel and experiences by fusing the real and virtual worlds.
About the Author
Snappy and insightful travel journalist, Louise Hudson writes for a host of newspaper travel sections, online sites, and her own blog: www.onetwoski.blogspot.com. Published in three countries since 2005, her work has made its way into Ski Canada, More Canada, LA Times, USA Today, Dallas Morning News, Boston Globe, Globe & Mail and Houston Chronicle among many others. As well as winter sports articles, she writes tantalizing travel tales for a variety of outlets including the Calgary Herald in Canada, which she considers her part-time home. Meeting Simon at school in England in 1975 has led to a lifetime of adventurous travel and work abroad together, as well as a measure of audacious entrepreneurialism when they set up a very successful fashion business in the 1980s. Louise contributes cutting-edge case studies and energetic editing to this manual.
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