Principles of Marketing, Global Edition, 19th edition Philip Kotler 2023 – TESTBANK

Test Bank For Principles of Marketing, Global Edition, 19th edition Philip Kotler 2023

• ISBN-10 ‏ : ‎ 1292449365
• ISBN-13 ‏ : ‎ 978-1292449364 

For marketing fundamentals courses that call for an extensive book. Building deep relationships with consumers is more important than ever for marketers in a market that is evolving quickly and becoming more digital and social. Students who take Principles of Marketing will be able to develop lively, engaged communities of consumers that integrate brands and goods into their everyday lives. Kotler and Armstrong provide basic marketing knowledge inside a cutting-edge customer-value framework to assist students in comprehending how to produce value and cultivate client connections. The 18th Edition, which has been extensively updated to take into account the key developments influencing modern marketing, is brimming with examples of how businesses are utilizing new digital technologies to increase consumer involvement and mold brand dialogues, experiences, and communities.