Record Label Marketing How Music Companies Brand and Market Artists in the Digital Era 3rd Edition by Clyde Philip Rolston
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- ISBN-10 : 0415715148
- ISBN-13 : 978-0415715140
Record Label Marketing, Third Edition is the important useful resource that will help you perceive how recorded music is professionally marketed.
Absolutely up to date to replicate present developments in the trade, this version is designed to profit advertising and marketing professionals, music enterprise college students, and unbiased artists alike.
As with earlier editions, the third version is accessible for readers new to advertising and marketing or to the music enterprise. The ebook addresses basic advertising and marketing ideas whereas offering examples which might be grounded in trade observe.
Armed with this ebook, you’ll grasp the jargon, ideas, and language to grasp how music corporations model and market artists in the digital period.
Options new to this version embody:
- Social media methods together with step-by-step techniques used by main and unbiased labels are introduced in a brand new part contributed by Ariel Hyatt, proprietor of CYBER PR.An in-depth have a look at SoundScan and different massive knowledge matrices used as instruments by all entities in the music enterprise
- An exploration of the sorts of branding with specific consideration paid to the affect of branding to the artist and the music enterprise in a brand new chapter contributed by Tammy Donham, former Vice President of the Nation Music Affiliation.
About the Writer
Amy Macy is Professor in the Division of Recording Business at Center Tennessee State College. She is the recipient of the Distinguished Educator in Distance Studying and the Excellent Achievement in Tutorial Expertise. She has labored for labels together with MTM, MCA, Sparrow Data, and the RCA Label Group the place she marketed Martina McBride, Kenny Chesney, and Alabama. Amy was answerable for nationwide retail gross sales at Walmart, Kmart, Goal, and Finest Purchase, whereas coordinating advertising and marketing methods nationally with RCA’s distributor Bertelsmann Music Group. She has been an artist in residence at the Nation Music Corridor of Fame.
Clyde Philip Rolston is Professor of Music Enterprise in the Mike Curb Faculty of Leisure and Music Enterprise at Belmont College. Previous to becoming a member of the school at Belmont College he was a Vice President of Marketing at Centaur Data, Inc. Whereas with Centaur Data, Dr. Rolston engineered and produced many initiatives, together with recordings by the Philadelphia Trio and the London Symphony Orchestra. He’s an energetic member of the Music and Leisure Business Educators Affiliation. Dr. Rolston obtained a Ph.D. in Marketing from Temple College and has taught advertising and marketing to music enterprise college students for twenty years.
Paul Allen is Affiliate Professor in the Division of Recording Business at Center Tennessee State College and co-author of Record Label Marketing, additionally printed by Focal Press. He’s additionally a frequent lecturer at different universities on artist administration and different music enterprise topics. His profession work has included radio, TV, political administration, and the music enterprise.
The late Tom Hutchison was a professor of promoting in the Division of Recording Business at MTSU, however was on go away to function the director of the College of Enterprise and Administration at Husson College. He labored with a variety of fashionable artists together with Religion Hill, The Dixie Chicks, The Roots, and Beck. Tom additionally carried out market analysis initiatives for Sony, MCA/Common, DreamWorks, and Warner Music Group.
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