Sports Marketing A Strategic Perspective (9780367141653)-Test Bank
Format: Downloadable ZIP File
Resource Type: Test bank
Duration: Unlimited downloads
Delivery: Instant Download
Check Financial institution For Sports Marketing A Strategic Perspective (9780367141653)
-
ISBN-100367141655
-
ISBN-13978-0367141653
-
Sports Marketing: A Strategic Perspective is essentially the most authoritative, complete, and fascinating introduction to sports activities advertising at present obtainable. It’s the solely introductory textbook on this topic to undertake a strategic strategy, explaining clearly how each component of the advertising course of must be designed and managed, from goal-setting and planning to implementation and management.
Masking all the important thing matters within the sports activities advertising curriculum, together with client habits, market analysis, promotions, merchandise, pricing, sponsorship, enterprise ethics, know-how, and e-marketing, the ebook introduces core principle and ideas, explains greatest apply, and surveys the quickly altering worldwide sports activities enterprise surroundings. Chapters include in depth real-world case research and biographies of key trade figures, and difficult evaluate workouts encourage the reader to replicate critically on their very own information {and professional} apply.
Now in a totally revised and up to date sixth version, Sports Marketing: A Strategic Perspective contains expanded protection of social and digital media, analytics, and moral points, in addition to a better variety of worldwide articles and examples. In a brand new function, profitable sports activities entrepreneurs replicate on their careers and the way they progressed within the sports activities advertising trade.
It’s a vital basis for any sports activities advertising or sports activities enterprise course, and a useful reference for any sports activities advertising practitioner trying to enhance their skilled apply.
A companion web site gives extra sources for instructors and college students, together with an teacher’s information, check questions, presentation slides, and helpful weblinks.
User Reviews
Be the first to review “Sports Marketing A Strategic Perspective (9780367141653)-Test Bank”
Original price was: $55.00.$44.97Current price is: $44.97.
There are no reviews yet.